A Studio Built Around The Work, And The People Doing It.
Creativfish was founded in Dubai in 2018 by Asma Kachhwala, with one decision at the centre: only take on work the studio could care about properly. Seven years and 100+ projects later, the original instinct hasn't changed. We work closely with ambitious people and design something that earns its place in the world.
Creativfish was founded in Dubai in 2018 by Asma Kachhwala, with one decision at the centre: only take on work the studio could care about properly. Seven years and 100+ projects later, the original instinct hasn't changed. We work closely with ambitious people and design something that earns its place in the world.
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How We Work?
Branding is an industry that hard sells. We don't. We've built the studio on a quieter idea: the right brand for a company can only come out of an honest conversation about what the company is, what it's trying to become, and finally and most importantly, what it's not pretending to be.
Our clients tend to find us through other clients, which is the only kind of growth we've ever wanted.
Where The Work Has Been
Founded in Dubai. Working across the GCC, South Asia, Europe, and beyond. We are not industry specific. Work done across hospitality, real estate, family enterprises, retail, technology, wellness, and F&B.
The Practice
The work falls into three shapes - companies outgrowing the brand they started with, founders building something new, and leadership teams settling what their brand stands for before anyone touches it. Each engagement begins with a long conversation and ends with something built to last.
A growing part of the work happens after the launch. Brands rarely fail at handover, they drift afterwards, through new hires, new leadership, a quiet shift in direction. The studio stays close once the work is live, with quarterly check-ins that catch the drift early and keep the brand in step with the business.
Asma Kachhwala is the founder of Creativfish. She came to branding through photography, and that's still how she thinks about the work, story first and then visual. She built the studio to do the kind of branding she'd want to be on the other side of: thoughtful, unhurried, and honest about the process.
Outside the studio, she's usually behind a camera, at a pottery wheel, in the middle of a workout, or planning the next coffee. Ask to meet her over a cup and she'll rarely say no.
Asma Kachhwala
Founder
Branding doesn't go wrong at the design stage. It goes wrong in the questions you didn't ask at the start.
Figures That Tell A Story
Projects
Our work speaks through thoughtful design and meaningful results.
Continents
Delivering creative excellence across continents.
Studio
Designing experiences that inspire and perform.